Murat Alpay

Murat Alpay

Product Designer, Freelance

Me in 10 seconds

Hi! I’m Murat, a product designer based in Istanbul, Turkey. I design digital products, interfaces, and small interactions that make software feel more clear and alive. Over the past 11 years, I’ve worked with corporate teams, startups, and freelance clients.

What’s your background?

My journey started at Yeditepe University, where I studied Advertising Design and Communication and got into graphic design. Over time, that path evolved into UI and UX, then product design, and recently into AI assisted coding and micro interactions.

Availability

I’m currently open to new product design opportunities, selected freelance projects, and long-term collaborations with teams building thoughtful digital products.

Career

Currently, I work independently as a product designer, partnering with startups and technology companies across SaaS, fintech, healthcare, privacy, AI, and developer tools. Most of my work focuses on turning complex product ideas into clear, scalable, and polished web experiences.

Over the past few years, I’ve worked with companies like Atlas Privacy, Monocloud, Encyrcle, FAPI, Konverzka, Copyfy, Tunnel.dev, and LedgerTeams, helping founders and product teams shape everything from early product direction to design systems, user flows, dashboards, and high fidelity interfaces.

Before going freelance, I worked on products like Artboard Studio, where I led the design of V2 across the product experience, design system, landing pages, and visual identity. It was one of the projects that shaped the way I think about simplifying powerful tools for both designers and non designers.

Earlier in my career, I worked across fintech, SaaS, social impact, and creative agency projects with companies like Midas, Teknasyon, Goodsted, and Adventure Creative. Those years helped me build a strong foundation in visual design, UX, product thinking, and working closely with founders, engineers, and cross functional teams.

Today, I bring all of that together through product design, UX strategy, interface design, and scalable design systems, mostly for B2B SaaS and complex web applications.

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Active projects

Handcrafted dot matrix loaders for AI products

https://muload.dev
A few polaroids — a glass of wine on the grass, my dog at the beach, and a cigar at sunset — with a handwritten note: “Life is a mix of good and bad moments. I try to enjoy the good ones.”